Job Information
Uber Social Media Manager II, Integrated Marketing, US&C in New York, New York
About the Role
We're looking for a passionate Social Media marketing manager to manage and run our paid social media campaigns across Uber and Uber Eats. In this role, you will manage creative and media agencies to delivery world-class paid social media campaigns that are native to their platforms, culturally relevant, drive brand impact and drive growth for Uber's various products and brands. You will report directly to the Head of Integrated Marketing and will work collaboratively with cross-functional partners across the organization, including Comms, Media, Data Science, Performance Marketing and more. The ideal candidate is ambitious, results-oriented, has pulse on the social landscape, has pioneered innovation and lead in strategy and execution (both campaign and evergreen) in social media for a global brand.
What You'll Do
Social Campaign Strategy & Execution: Lead the channel specific strategy for each campaign, ensuring strong briefs and clear process. Oversee the creative development of each campaign, pushing to ensure work reaches the highest caliber. Clear roadblocks and solve problems, ensuring the pace of work is maintained and campaigns launch on time. Establish an ownable social strategy that delivers always on evergreen content aligned to our key marketing objectives.
Agency & Creative Management: Work directly with multiple agencies, internal creative, production, business affairs, and communications to build break-through, consumer-centric work across each social channel.
Platform Partnerships: Develop relationships with our partners at each social platform to create Quarter over quarter optimizations, uncover first to market opportunities and testing plans..
Media Planning: Partner with our internal media team to evaluate and build efficient and effective media plans through our Media agency for each social channel.
Measurement: Work with Data Science, Research & Insights, and Media teams to define the measurement strategy and approach for campaigns. Review campaign performance, identify learnings, build actionable insights and socialize results to ensure continuous improvement.
Business Integration: Serve as a strategic partner to the Operations teams, helping to bring a brand/consumer lens to key business discussions while ensuring that campaigns are driving business priorities and growth.
Budget Management: Oversee a significant marketing/media budget for each IMC. Work closely with Marketing Ops and Finance on an ongoing basis to ensure forecasts are accurate and work is on budget.
Basic Qualifications
7+ years of social media marketing, consumer marketing, brand marketing, or related experience with recognized/leading brand
Bachelor's degree in Marketing, Business or similar, and a demonstrated ability in quantitative fields
Deep understanding of how brands should use paid social media and platform specific nuances
Preferred Qualifications
Proven track record of delivering successful and breakthrough work, with a high bar for quality, productivity, and delivering results
Experience leading end-to-end execution of large scale paid social media plans within an Integrated Marketing Campaign
At the cutting edge of social trends and culture, knowing how to credibly harness them while maintaining brand safety and values
Deep understanding of how paid and organic content and strategies work together
Experience in social content creation
Experience running influencers campaigns and how they can be used to extend social campaigns
Experience working directly with and managing external creative and media agencies
Consumer obsessed, with a drive to continuously learn more about our core consumers, identify how our products meet their needs, and understand how to most effectively share our brand message with them.
Strong data and analytical skills. You should be able to interpret extensive social data and identify the opportunities for growth and optimization.
Excellent written and verbal communication skills. Must be comfortable presenting and sharing work with executive leadership.
Collaboration and the ability to work with a large number of teams across multiple countries, time-zones, backgrounds and functions.
Excellent organizational skills to juggle many tasks without losing sight of the highest priority items and a desire to create and build new processes to enable organizational efficiencies.
A hard-working, thorough, organized, and motivated self-starter, constantly striving to improve their skills and look for ways to contribute to the team. Thrives on challenges and can stay calm in complicated/complex situations.
For New York, NY-based roles: The base salary range for this role is USD$152,000 per year - USD$169,000 per year. You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link https://www.uber.com/careers/benefits.
Uber is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form- https://docs.google.com/forms/d/e/1FAIpQLSdb_Y9Bv8-lWDMbpidF2GKXsxzNh11wUUVS7fM1znOfEJsVeA/viewform